Upwork
Live Client Winner
CW: Leo Cvitanovich | ST: Kennedy Thompson | CBM: Victoria Nguyen | XD: Patrick Nguyen | AD OOH: Grace Hudson
It’s a tale as old as time; “this younger generation is lazy, entitled, blah blah blah”. In reality, Gen Z just has a different approach to employment. We invite prospective employees and employers to free their work.
![](https://freight.cargo.site/t/original/i/ca8cc72a94faa1210086c91e95130c1fd7c963c4aaa1a2ce57ce5b2cd6ecb425/Free-Your-Work-Tag-Ani-v2.gif)
Manifesto Video
![](https://freight.cargo.site/t/original/i/d7593cdb919aea8c7970b5aa705970057d9c1734cf0cfe7a2a57ea3e2c19925c/Upwork_Manifesto_0202_AdobeExpress.gif)
![](https://freight.cargo.site/t/original/i/601ec91fc34300dd57eef23aeb288c084645831e9bf9c5b4bed41453bef2d5a8/Upwork_Manifesto_0202_AdobeExpress-1.gif)
![](https://freight.cargo.site/t/original/i/9404ddf1431790d29ca70d894a624a2e91fbb6374ee50b119594c02965628a02/Upwork_Manifesto_0202_AdobeExpress-2.gif)
App Integration
We created an app integration that incorporates Gen Z’s favorite activity: swiping. Gen Z has so much choice at their fingertips in every aspect of their lives. Expressing the idea that you can try out jobs without long-term commitment through freelancing.
![](https://freight.cargo.site/t/original/i/7ad0765b9a7f4ac1da195025c0dd1ecfa8ab9542bb457851f0e3d8ce8ff02250/Swipe_FINAL_AdobeExpress-2.gif)
Social
![](https://freight.cargo.site/t/original/i/69c0e49f68faba7f684898767601569401bece85074ad4570978a9b1d5ac8c42/Headlinemov.gif)
![](https://freight.cargo.site/t/original/i/2cddd76b876cd77fab793556b4eccfff56d2e1b5c6d81108c9f490eef020e594/FresherPerspectives.gif)
![](https://freight.cargo.site/t/original/i/c361c84679803cd4539bd08c57abe114a3e6fa8887a60d72b03a578c6ba6b8cd/Swiping.gif)
![](https://freight.cargo.site/t/original/i/cd536b0eac546f2acbbe0f1dad7f4869b7fac925c5e39fef0fa604709fbb6673/YesNOooo.gif)
![](https://freight.cargo.site/t/original/i/ad1831a38f8ad5e8342a5df6fec0336bf6da566ef3c0fbd46852b62e06f9626b/Text.gif)
![](https://freight.cargo.site/t/original/i/e9ecdd7bc06d76b6a7309bd95ea8e41e449fb0cdf35986c4f3eaeea414da6ad4/TextV2.gif)
OOH Targeting Gen Z
![](https://freight.cargo.site/t/original/i/eb3c25cff7db06d95671be1195d4f3920efdcf1fdcda12b5ae5ca4bcc5be28fe/OOH.png)
![](https://freight.cargo.site/t/original/i/bfeb89db5fe8e41f3f9c0837663624302b1d1dc96f82d1a1fddc9f5a6d1f0db0/OOH_single.png)
On-Boarding Boxes
When a freelancer completes their first paid gig they will receive an onboarding box celebrating them joining the Upwork community.
![](https://freight.cargo.site/t/original/i/2bc6b81f4c2f0a5f4060e97d130d13cb22de23171fa07d1a327f954442c98041/BoxMockup.jpg)
![](https://freight.cargo.site/t/original/i/9ee679d5cce49417ab3b27b5d87e1ce75025f594d3d0cc4a778fea6711811ac3/Tote.jpg)
![](https://freight.cargo.site/t/original/i/78effc2d01c531ba4b690310c177e2e77e9fda8508dc60c5d663b9a91e943a68/Untitled-1-01.png)
Employee Benefits
![](https://freight.cargo.site/t/original/i/d15a3dd1073fcd15bd06c18f3683b7f76e9eb659195d482744f9349857cad19f/headspace.gif)
92% of college seniors believe employers should offer mental or emotional health benefits. This is an active partnership that shows that Upwork cares about the wellness of their community.
![](https://freight.cargo.site/t/original/i/19f61853994f682a72911485c4d28c9b0efcc4706f175c3cea3a9bd77e8f67de/Headspace_2-1.png)
![](https://freight.cargo.site/t/original/i/a7f814da66473139014c66187e451aed5131e3522a7cbfbf6ba040479a43100b/Headspace_2.png)
Digital Targeting Businesses
![](https://freight.cargo.site/t/original/i/537dd7809ae46b5661e3bdcad1a3cf6ca4f2da77cf2f504cc57e3c55499ab892/Screen-Shot-2023-02-02-at-7.57.15-PM.png)
![](https://freight.cargo.site/t/original/i/f1accb7f2eca2d21ddbe2b6b67170d9c25f716e2595bda9748e9a1d560519952/Screen-Shot-2023-02-02-at-7.57.03-PM.png)
Collaborations
When Pantone predicts the NYFW summer color and workwear is unironically the biggest trend during wfh... there’s only one answer. Introducing the trend-setting work(from home)wear by Dickies & Upwork. The perfect coverall for rolling up your sleeves and hitting the mines/email inbox.
![](https://freight.cargo.site/t/original/i/339628fb842d3b1bad171d57956150eefda2aad486adb807c1e702492a3476ce/Screen-Shot-2022-12-23-at-3.03.47-PM.png)
![](https://freight.cargo.site/t/original/i/97ffda3c7ec1b502e4c78ec23c704bfe907e97a252f0d8a5ca805b5eda1a6472/Coveralls_Port.jpg)
calendly | evanslm@vcu.edu | 903.436.9457
calendly | evanslm@vcu.edu | 903.436.9457