Birkenstock
CW: Miles Hanson
German engineering is known for its speed. Birkenstock is from Germany, but there’s a reason you can’t run in them. They’re engineered for slow.
![](https://freight.cargo.site/t/original/i/23beb9fbeb6c638863b730cbe56847d6cd0f088d3a47463c2ac895b9ef4eb21c/jessforgif_AdobeExpress-2.gif)
Campaign Imagery
![](https://freight.cargo.site/t/original/i/dd36d9c933cac3c54cccd0d7cd415bcf577e0b0fa6e5006395011ca9cf2a9f10/Jessica.jpg)
![](https://freight.cargo.site/t/original/i/7326b610f7672e61f3223f814e40ae54f9fca6bacf512ec2be9ebc8438e664f5/Screen-Shot-2022-09-18-at-9.12.17-PM.png)
![](https://freight.cargo.site/t/original/i/3ff5c4de758a6b3ff89c97387d6156c9acacb760b145e008695a0758cae47db5/Leo-Baby-3.jpg)
Campaign
![](https://freight.cargo.site/t/original/i/002c0820612265f5c5a85210e8c6e312db4cd3b9624133a8f90a01bea5baa046/3.png)
![](https://freight.cargo.site/t/original/i/ba10e94912d16724df94a0bddada9472b0bbbd519a4d1f260601199cd7297f5b/Screen-Shot-2023-03-20-at-12.39.14-PM.png)
![](https://freight.cargo.site/t/original/i/48c3cdbef9ebeba0a362d92d790f13cd6cf5c261511588440c852a68eba0f4bb/LeoLong.jpg)
![](https://freight.cargo.site/t/original/i/ef44b435ce34aae9b7ab97f355645cc8709105c986f0e221aea46596d60054ca/Birk_Billboard.jpg)
Motion
Birkenwalk
To encourage a slower lifestyle, Birkenstock will introduce Birkenwalk. A social workout app similar to Strava, but instead of bragging about your 8 minute mile, you’re encouraged to brag about your 30 minute walk.
![](https://freight.cargo.site/t/original/i/c269348a12d9bd72f6d23987784a0e897d851732f8fce25a829c7d61d8237c4a/banner.gif)
![](https://freight.cargo.site/t/original/i/f4cb21ae1104e9b44f502da303017b86ae0e9ce9aff7eed1877cc382c7fe6e52/Birkenwalk.png)
![](https://freight.cargo.site/t/original/i/311afe4d2d3c8b4e502fc1c07adbd3920341fc8657d0d5bd60e54117929198c3/Birkenwalk_Branding-08.png)
![](https://freight.cargo.site/t/original/i/13b03b43d501c2624397382f5e6fb23ad39526e0ec15d0881f6c5c3778473035/Birkenwalk_Branding-09.png)
![](https://freight.cargo.site/t/original/i/3215c17b98a094adc7bd357c737ed2dc717fbc63695ba65305b784751875ceb8/Birkenwalk_Branding-10.png)
![](https://freight.cargo.site/t/original/i/7919602772bfc1a1717f9f73ee9419b867e0145c69d5a1c59761e5e19d96f1e0/Birkenwalk_Branding-11.png)
![](https://freight.cargo.site/t/original/i/340608902ae5a6c50e97d11c8a00122e6b6004a0faaa2617dbfb6452de9582af/1920.jpg)
Partnership
![](https://freight.cargo.site/t/original/i/6670150ac2763b566c45795601882fa7d27f80b6e861ccb543d2c30dde7e683e/Birkenwalk_Watch2.jpg)
calendly | evanslm@vcu.edu | 903.436.9457
calendly | evanslm@vcu.edu | 903.436.9457