Schott N.Y.C. Leather Jackets
CW: Ryan King
Schott designed the ‘Perfecto’ Leather Jacket that is synonymous with New York City’s iconic 70s and 80s punk rock movement. Like New York, Schott remains timeless, true to itself, and relevant regardless of trends. New York Like No Other.
Each video features a New York based band that encapsulates the gritty spirit of Schott.
Out of Home
Setting the campaign in New York City, the epicenter of art and high fashion, Schott reminds New Yorkers that they can transcend trends.
Sponsorship – Anti-Fashion Week
To fight further against the trend cycle, Schott steps outside of it. In an Anti-Sponsorship with New York Fashion Week, Schott decides to highlight creatives that have been true to themselves from the start.